Become a Virtual Assistant in Australia
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The great thing about being a virtual assistant is that everything you learn about your business can be converted to a client service if you wish.  Creating your own website falls into this category.  Learning to build your own website will help you:

  1. Find out if you like this type of work
  2. Discover the limitations, challenges and easy aspects of doing the work
  3. Get a better understanding of what you are paying for when you outsource the work to a web designer.
  4. Realise that it’s about more than having a good lucking website.

This year, we have had quite a focus on creating websites, content marketing and blogging, generating traffic and SEO (search engine optimization) in our training program.  It’s a bit like popping those bubbles in bubble wrap, once you pop one you just have to pop them all!

Just like eating an elephant, you take one small piece at a time when learning to create your own website.  If you try and do it all at once you will feel overwhelmed and frustrated.  I well-performing website takes several months of constant attention to get to that pinnacle.  If you realise this right at the beginning it will save you a lot of heartache further down the track.

So what are the steps in creating your site?

Purpose – why do you want the site to exist?  This may seem like an obvious question but many people skip this as they don’t give it any level of importance.  However, at different stages of your business the purpose of your site will change.  Here are a few ideas:

  1. Start up phase – you may want to set up a quick website of 3 pages so that people you meet can check you out and establish that you are a legitimate business.    If this is the case you will need some social proof such as some testimonials and a guarantee.
  2. Stage 2 – you have some clients and want to engage with visitors more.  You now need to have a call to action above the fold, offer a free download, survey or poll or some way that makes it easy for visitors to interact with you.
  3. Stage 3 – You are now very busy and have to work smarter rather than harder.  It is time for an online automated sales funnel.  You will create a lead magnet, feature of high value low cost and a core offer.  It is done by a series of landing pages, sales pages and automated email messages.  The you will drive traffic to these pages using a range of online marketing tactics.